By Dave Andrusko
The woman is looking expectantly at the pregnancy test kit and, wham, her eyes light up and she shouts out the window to her husband in the back yard, “Honey… we’re pregnant.”
Such is the opening of—yes—a commercial, in this instance for Huggies. But it is beautifully done, beginning with the shock/awe/delight that runs across the woman’s face when she discovers they are going to have a baby.
The excited back and forth between the couple is a real delight and a wonderful pro-life educational tutorial.
“You’re going to be a mom.”
“You’re doing to be a dad.”
“There’s a little baby in there. There’s a HUMAN BEING growing inside your stomach”
(Then the cute payoff from the husband which serves as the link to Huggies’ ‘Mommy Answers’)
It’s been a long time since my wife and I were expecting parents, so I don’t pay a lot of attention to diaper ads. But I wonder if many are this straightforwardly truthful about what is going on: “There’s a little baby in there. There’s a HUMAN BEING growing inside your stomach.”
Take 60 seconds and watch the commercial.
The expressions on their faces are delightful.