By Dave Andrusko
In its corporate apology issued Wednesday, Land’s End wrote
“We thought it was a good idea and we heard from our customers that, for different reasons, it wasn’t.”
The Dodgeville, Wisconsin-based retailer of traditional clothing’s “good idea” was to include an interview with and photos of pro-abortion icon Gloria Steinem in its spring catalogue to kick off the Lands’ End “Legend Series” on “individuals who have made a difference in both their respective industries and the world at large.” The Steinem interview was conducted by Company CEO Federica Marchionni.
The backpeddling was furious as irate customers took to the company’s Facebook page to blast the decision. The interview was pulled yesterday with Land’s End saying it “sincerely apologize[d]. Our goal was to feature individuals with different interests and backgrounds that have made a difference for our new Legends Series, not to take any political or religious stance.”
The interview was only the latest misstep by the company. As the Milwaukee Journal-Sentinel wrote today, “In August 2014, before Marchionni’s arrival at Lands’ End, the retailer also apologized after riling many customers by rewarding their patronage with subscriptions to men’s magazine GQ, and the first issue featured a nearly naked model on the cover.”
Pro-abortion sites blasted the company for “caving,” but one noted
Though they’ve distanced themselves from Steinem herself, Lands’ End has not addressed their year-long commitment to donating money to the Fund for Women’s Equality; as of yesterday, they would donate $3 if you added the ERA Coalition label to your Lands’ End item of choice. That option appears to be gone from their website now.
Pro-abortionist Sarah K. Burris consoled herself with this thought:
With the more progressive millennial generation taking hold of purchase markets, right-wing attacks are probably in their twilight years. If their customer base was younger and more hip they probably could have doubled down instead of giving in and scrubbing any reference to Steinem from their websites.
Of course, the company’s response had nothing to do with it or its audience being “hip.” It was a dumb corporate move which–contrary to its apology–did take a “political or religious stance.”