By Alex Schadenberg, Executive Director, Euthanasia Prevention Coalition
Simons, a Canadian designer and fashion company produced a three minute commercial promoting their products with euthanasia (MAiD).
The video titled: All Is Beauty - starts with the statement, dying in a hospital is not what’s natural, it is not soft, in these type of moments you need softness.
Many people may agree that dying in a hospital is not natural but killing is also not natural.
The words then appear on the screen appear:
The most beautiful exit.
The video continues with warm scenes of nature, of friendship and commentary by the woman who will soon die by (MAiD) euthanasia. The woman says:
“It can take dying to figure out what living is all about.”
What does this message say to someone who lives with suicidal ideation?
We all have a wish to be remembered and to live a full life, with friends, experiences, beauty and joy. Simons has created a concept commercial that sells their products as part of a “complete life” and dying by euthanasia (MAiD) as the fulfillment of a “complete life.”
The 3 minute commercial is beautifully produced but reality is the opposite.
Euthanasia is about killing.
Killing is not beautiful.
Euthanasia is not about living a complete life.
Euthanasia is not about caring for someone but it is about abandoning someone to death.
Euthanasia is not about fulfillment but ending life without fulfillment.
Euthanasia is not about friendships and closure but it is about ending life without closure.
The commercial finishes with a tribute to Jennyfer who died in October 2022.
Before buying products from Simons remember who you are giving your money to. Maybe it’s better to buy from their competitors?
Editor’s note. This appeared on Mr. Schadenberg’s blog and is reposted with permission.