By Dave Andrusko
Sometimes, well actually often, I think I see some of the most pro-life messages coming from advertisers. They have no incentive to hide that pregnant women are carrying living, breathing human beings. Take, for example, this ad for First Response Pregnancy Tests.
It’s only 30 seconds long. The first two statements are the most relevant, although all the sentiments are very beautiful and very touching.
The ad begins with the husband lovingly kissing his wife’s swollen abdomen. Then the words
You are your baby’s first home…. Your baby’s first protector.
I have written about fetolology and the incredible bond between mother and unborn baby a million times. But I’ve never put it in more telling, more tender terms than “You are your baby’s first home.”
That was the warm and fuzzy part (for me). “Your baby’s first protector.” That was more sobering.
What are moms–and dads!–if not their child’s first protector? We can and should be their first educator, their first role model, their first caregiver.
But nothing exceeds, because nothing precedes, protecting them from harm. And what could be a greater betrayer of that sacred duty than to take our own child’s life?
A beautiful, thought-provoking ad. Take 30 seconds to watch it and then please share it widely.