“For Every Little Miracle”

By Dave Andrusko

When we talk about the power of ultrasounds to “humanize” the unborn child, we’re not telling you anything you don’t already know.

On a day-to-day basis, expecting parents see ultrasounds every day and ultrasounds images are found attached to refrigerator doors everywhere.

Ultrasounds/sonograms are also seen and discussed in the context of providing abortion-vulnerable women a last-chance to see whom it is whose life is at risk.

But increasingly we see ultrasounds used for commercial purposes. And because they are so pervasive and so matter-of-factly illustrate the unborn in all her complexity—and the family network of which she is a part– they are an enormously powerful educational tool.

That’s a long preamble to alert you to incredible Pampers ad that you can see at online at http://www.youtube.com/pampers.

From the very first ultrasound image through the last second of the one-minute and one-second long commercial, “For Every Little Miracle” sends one message, and one message only. We ought to celebrate babies—every baby—as a “little miracle” to “celebrate, support, and protect.”

No big deal, you say? This bold assertion is preceded by a series of “whethers.”

Such as whether the baby is planned or unplanned [!]; whether the mother is single or married; whether the child is early [premature] or “ten years late“ [to an older woman who had difficulty conceiving]; whether adopted or a child with special needs—all these babies and more are each a “little miracle” to “celebrate, support, and protect.”

Watch and then share “For Every Little Miracle” at  http://www.youtube.com/pampers.

Your feedback is very important. Please send your comments to daveandrusko@gmail.com. If you like, join those who are following me on Twitter at http://twitter.com/daveha

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