By Dave Andrusko
When we talk about the power of ultrasounds to “humanize” the unborn child, we’re not telling you anything you don’t already know.
On a day-to-day basis, expecting parents see ultrasounds every day and ultrasounds images are found attached to refrigerator doors everywhere.
Ultrasounds/sonograms are also seen and discussed in the context of providing abortion-vulnerable women a last-chance to see whom it is whose life is at risk.
But increasingly we see ultrasounds used for commercial purposes. And because they are so pervasive and so matter-of-factly illustrate the unborn in all her complexity—and the family network of which she is a part– they are an enormously powerful educational tool.
That’s a long preamble to alert you to incredible Pampers ad that you can see at online at http://www.youtube.com/pampers.
From the very first ultrasound image through the last second of the one-minute and one-second long commercial, “For Every Little Miracle” sends one message, and one message only. We ought to celebrate babies—every baby—as a “little miracle” to “celebrate, support, and protect.”
No big deal, you say? This bold assertion is preceded by a series of “whethers.”
Such as whether the baby is planned or unplanned [!]; whether the mother is single or married; whether the child is early [premature] or “ten years late“ [to an older woman who had difficulty conceiving]; whether adopted or a child with special needs—all these babies and more are each a “little miracle” to “celebrate, support, and protect.”
Watch and then share “For Every Little Miracle” at http://www.youtube.com/pampers.